Design Think

Needs  + Creativity + Solutions

"Many social enterprises already intuitively use some aspects of design thinking, but most stop short of embracing the approach as a way to move beyond today’s conventional problem solving. Certainly, there are impediments to adopting design thinking in an organization. Perhaps the approach isn’t embraced by the entire organization. Or maybe the organization resists taking a human-centered approach and fails to balance the perspectives of users, technology, and organizations.


One of the biggest impediments to adopting design thinking is simply fear of failure. The notion that there is nothing wrong with experimentation or failure, as long as they happen early and act as a source of learning, can be difficult to accept. But a vibrant design thinking culture will encourage prototyping—quick, cheap, and dirty—as part of the creative process and not just as a way of validating finished ideas.


As Yasmina Zaidman, director of knowledge and communications at Acumen Fund, put it, “The businesses we invest in require constant creativity and problem solving, so design thinking is a real success factor for serving the base of the economic pyramid.” Design thinking can lead to hundreds of ideas and, ultimately, real-world solutions that create better outcomes for organizations and the people they serve".

https://ssir.org/articles/entry/design_thinking_for_social_innovation

We design 

for impact.


Although the impact of design can be difficult to measure, it’s essential we hold ourselves accountable to meaningful change.At IDEO.org, we co-design solutions that improve people’s lives in big and small ways. In just ten years, our interventions have reached over 68 million people around the world, but the stories behind those numbers are what matter most. We have launched campaigns that give people access to important information, developed products that make life easier, and developed services that close gaps and promote needed change in communities. Whatever we’re designing, we stay focused on the outcome—how an intervention can improve lives, strengthen communities, and brighten futures. These outcomes are the result of collective effort—brought to life through deep collaboration with partner organizations and communities.


https://www.ideo.org/impact



“No buscamos necesidades del mercado. Creamos propuestas para las personas.”

Roberto Verganti, “Design driven-innovation”

https://www.ideo.org/tools